Google Images – Nowadays Technology has started to behave exactly same way we live and based on our search results. Data scientists has encroached inside the search patterns of our mind. Recently a news had become viral about the google search related to north Indian masala and south Indian masala. If you search for north Indian masala then you get proper recipes and real masala details as shown below-

On the contrary if you search in google for south Indian masala then you get below results –

It feels sad to see such images from Google. We are living in a society where the biggest search engine is giving fake results. It is considering womens as masala. Really?

No, google is not displaying these results intentionally. Google algorithms works on the search keywords given in the meta tags and keywords. Most of the sites in south india use these keywords like south indian masala for girls. And hence google works that way based on the search pattern given in meta tags. Then why does this keyword work correctly for North Indian masala?

The difference lies in the type of words we use in north and south india. North Indians generally use the words like maal or item girls for womens and not masala. Hence the results varies.

A word of caution for google – Google should work to avoid such results in google search. Although logically they are right by referring to meta tags, but the results are highly inaccurate for the person who is really searching for South Indian masala.

About The Author

Chetan Sharma is an Indian fact-checker and news writer, writing news for Ayupp since 2014.

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